OHH Campaign & Collaterals
Special edition bottle of ABSOLUT GLIMMER was a glimmering version of the iconic bottle, re-designed to dazzle people in any place with the crystal pattern-shaped glass that, when placed in various light conditions, would appear different as it reacted to the light.
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This project was created to capture a slightly different target than the usual ABSOLUT Vodka consumer. ABSOLUT 100 is the most natural & purest vodka in the market, This special edition Vodka is distilled with pure sweedish water & winter wheat. Targeted for a more upscaled & sophisticated atmosphere.